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Shady Baby Reserve Yours

Up in under 90 seconds. Down just as fast.

Simple to pump up, even easier to pack away.

Shade Shack canopy in beige pitched on the beach at golden hour, two people seated in chairs beneath it

First frames

Two stills from the client’s walkaround clip. The remaining plates name the shots still to be taken.

  • Shade Shack canopy in beige pitched on the beach at golden hour, two people seated in chairs beneath it

    Full front view

  • Three-quarter view of the beige Shade Shack canopy on the sand showing its depth and staked feet

    Three-quarter view

  • Placeholder — Shade Shack set up in a backyard. Photography pending.

    Backyard setup — to be shot

  • Placeholder — Shade Shack studio product shot. Photography pending.

    Studio product — to be shot

Shade Shack specifications

Measured values from product data. Anything still pending review shows as TBD.

Product specifications
UV ProtectionUPF 50

Fabric manufacturer spec

Coverage360° shade
Wind stabilityUp to 20 mph
Water resistance2000mm
Setup timeUnder 90 seconds
InflationManual hand pump included, 6–8 PSI (green zone)
WeightTBD

Awaiting client confirmation

Size245" W × 104" D × 70" H
Packed sizeTBD
MaterialsPolyester canopy, Proprietary air-bladder tubing (up to 10 PSI)
ColorsBeige, White
WarrantyLifetime warranty — exchanges facilitated; excludes punctures, tears, and broken zipper seals

Setup steps

Simple to pump up, even easier to pack away. Shade Shack goes from bag to shade in under 90 seconds.

Time required: Under 90 seconds

Materials

  • Included canopy
  • Ground stakes
  • Manual air pump
  • Pump line
  1. Unzip the carry bag.

    Open the carry bag and set it where you will set up.

  2. Remove the hand pump and attached air tube.

    Take out the included manual hand pump and pump line.

  3. Unfold Shade Shack fully flat on the ground, air channels facing down.

    Lay the frame flat with the air channels oriented toward the ground.

  4. Connect the air channel joints together via the velcro joist.

    Join the air-channel sections with the velcro joist.

  5. Locate the air valve. Place two stakes in the looping hooks at the base of the longer air channels.

    Find the inflation valve, then stake the longer channels at the base loops.

  6. Attach the pump’s air tube to the valve and inflate into the green zone — 6 to 8 PSI.

    The pump’s green zone runs from 6 PSI at the low end to 8 at the top. Stay inside it; the tubing is rated to 10 PSI, which is headroom, not a target.

  7. The frame will self-shape into its arch as it inflates.

    Let the arch form as pressure builds — no poles to assemble.

  8. Adjust the arch size or leg width manually by repositioning the stakes if needed.

    Move stakes to dial in the footprint before final anchoring.

  9. Secure the remaining feet with the loop hooks (an optional securing strap is included).

    Anchor every foot so the canopy stays put in a breeze.

  10. Enjoy the shade.

    You’re set — under 90 seconds start to finish.

What's in the box

Optional add-ons available separately.

Product specifications
CanopyIncluded
Ground stakesIncluded
Manual air pumpIncluded
Pump lineIncluded
Carry bagIncluded
Elastic guy-linesOptional add-on
SandbagsOptional add-on
Stake hammerOptional add-on
Phone holder with velcro strapOptional add-on

Ready to reserve yours?

Shade Shack's air-pump frame is built for real days outside — a full day at the beach, a tailgate, a pool afternoon, or a quick picnic at the park. Pump it up, stake it down, and it holds its shape and shade, wind or no wind. $142 on pre-order, regular $259. Pre-orders open Fall 2026.

Don't miss launch day.